Gaught Conlon helps organisations in developing countries achieve their objectives by developing and implementing smart, pragmatic marketing and communications solutions, based on a unique combination of experience and skills.
Established in January 2010, and supported by more than 20 marketing and communications associates, our core strengths include:
► 20 years' experience of working for many of the world's top organisations
► A proven ability to adapt to different sectors and cultures, worldwide
► The practical skills needed to create and implement solutions that work
► A refreshingly independent, human and collaborative approach
20 years' experience of working for many of the world's top organisations
- Combined, Gaught Conlon associates have each worked on more than 250 communications programmes for over 60 major organisations, from DFID and Intel to Merrill Lynch and Unilever, as well as smaller clients and start-ups such as the Gates-funded Alliance for Financial Inclusion.
- Over this time, we’ve conceived and implemented a broad spectrum of solutions, underlining our versatility and providing our clients with valuable insights into what works in different situations, and what doesn’t.
- Projects have ranged from marketing campaigns and pan-national press launches to re-branding global corporations, producing international conferences and supporting internal change-management programmes.
A proven ability to adapt to different sectors and cultures, worldwide
- Between us, we’ve successfully designed and implemented communications solutions in virtually every sector, from finance and health to social welfare, telecommunications and tourism, in over 30 countries across the globe, from Brazil and Georgia to Indonesia, Nigeria and the U.S.A.
- We don’t claim to be experts in any particular sector; we just know how to ask the right (and sometimes ‘stupid’) questions needed to get to the heart of an issue and to create a compelling solution that strikes a chord with different stakeholders.
- We’re also very experienced and comfortable dealing with different types of stakeholders, from CEOs and policymakers to activists and the general public.
The practical skills needed to create and implement solutions that work
- Systematic research lies at the heart of our thinking but it’s our extensive first-hand experience of all the key communications disciplines that enables us to turn bright ideas into smart, pragmatic solutions.
A refreshingly independent, human and collaborative approach
- As Gaught Conlon, we not only think independently (an essential ingredient for putting ourselves in the shoes of our clients’ stakeholders, and challenging unproductive norms), we are professionally independent. Our goal is to get great results for our clients, not to profit from cross-selling third-party suppliers.
- Moreover, because there are just two of us, supported by an international network of specialist associates for particular projects, we’re able to offer a very personal level of service. One of us always leads a project with input from the other, so you get the best of both ‘worlds’.
- More critically, we work closely with our clients at every stage, from generating the creative concept to its execution, ensuring any solution is truly yours and enabling us to pass on our experience so that you can strengthen your internal communications capabilities.
- It’s an approach that clearly appeals to our clients, reflected in the fact that 90% of our work over the last 20 years has come from repeat business and referrals.
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